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Research papers

The 1993 UIPP public opinion campaign

UIPP, the french national agrochemical association launched in 1993 a communication campaign on the theme "When you protect plants, you also protect humans". This campaign was on TV last summer and in the magazines during the autumn. The objective...

Catalogue: Seminar 1994: From Farmer To Consumer
Author: Isabelle Montigaud
June 15, 1994
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Citation

Montigaud, I. (1994a, June 15). The 1993 UIPP public opinion campaign. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-1993-uipp-public-opinion-campaign